Mini markets generate more jobs than super and hypermarkets

The neighborhood stores, also known as mini markets, were responsible for generating 500 formal jobs by September 2017, against the closure of 3,237 jobs in super and hypermarkets in the State of São Paulo in Brazil. The survey was conducted by the APAS (São Paulo supermarket Association). The Association recorded the existence of 16,312 neighbourhood supermarkets in 2016. Last year's data concerning the number of units are not yet consolidated. According to data of APAS, the compiled results reflect that the supermarket networks are betting increasingly on smaller stores. "That's because it's easier to keep the structure of a compact location. In addition, consumers have shown a preference for places like that, "points out the Association.
A study of Kantar Worldpanel: consumer points out that proximity is what most impacts at the time of the choice of purchase by the consumer channel (66%), then are the offers and promotions, with 62%, cleaning and organizing the channel (45%), offer good prices always (43%), among others.
The neighborhood retail represents, according to Kantar Worldpanel: consumer information, about 2% in value relative to the total number of channels.
"That kind of minor equipment responds efficiently to the needs of small purchases and serves consumers rushed and no time to visit major supermarkets stores", says Álvaro Furtado, President of the Sincovaga (Union of the retail trade of Foodstuff of State of São Paulo).