Leading brand in the segment of Impulse Follows Growing

Bars category has been growing over the years and in this scenario, KITKAT WINS buyers and visibility. The brand is already a success in sales, now features two new reasons to continue investing in the visibility of KITKAT in your point of sale: KITKAT White, delicious combination of wafer now covered with delicious white chocolate Nestle. This release comes to please fans of this category and offer a great opportunity for growth in sales, with the potential to reach the 20% of consumers who prefer white chocolate and thus contribute to the fastest growing category, more than 10% per year in value.
Kitkat Celebreak: great opportunity within the thread of Gifts, which has a few offers available. To this end, the Nestlé KitKat launches Celebreak: a presenteável box in innovative packaging, which simulates the "Break" containing KitKat 9 Mini (3 Milk, Dark and White 3 3). A release that will surely be a successful part in holidays like Christmas, besides being a gift for every occasion.