Amazon launches new strategy to dominate the fashion market

Amazon is getting into the business of fashion.
On Friday, the e-commerce giant shook the world of supermarkets by revealing the purchase of Whole Foods Market. But on Tuesday, the company revealed your latest foray on the other field of everyday life: the clothes.
Prime Wardrobe, as Amazon calls the service, is an attempt to strengthen your business sets while trying to conquer the wardrobe of consumers. Amazon Prime subscribers can choose three or more pieces of clothing, shoes or accessories to fill your boxes, that are delivered at home. From there, they have seven days to try out the items and decide which will be. Unwanted items are sent back to Amazon.com.
Amazon is using this variation of the phenomenon of the signatures of boxes as part of a broader effort to become one of the first options when people buy clothes. The webshop is developing your own group of brands in the world of fashion to sell suits, dresses, lingerie, and more. And he''s trying to incorporate the brand of your voice-activated speaker, Echo, to this initiative.
In April, the company revealed the Echo Look, a $ $200 camera that dispenses with the use of hands and was created for testers: she takes pictures and films from voice commands, so that users can evaluate the clothes from every angle. The device also allows users to submit images of two visual options to get a recommendation on what is the best.
Amazon has had several mishaps in an attempt to conquer the wardrobes. She canceled a TV show that was short-lived, the "Style Code Live", which attempted to integrate the live television, in the style of the QVC channel. And the brands have been cautious to sell on Amazon due to concerns about fake products sold on the site, which allows virtually anyone to publish products after completing an online registration process.
There are subscription services sets of all types, led by companies such as Stitch Fix and Fabletics, but none are in the League of the Amazon in terms of size. The clothing rental company Rent the Runway launched your own signature business, called unlimited, in 2016. Nordstrom bought the male Trunk Club subscription service for $ $350,000,000 in 2014.
Thousands of subscription boxes are available for all types of items, based on the initial success of pioneer Birchbox, which sells beauty products. Now the boxes sell everything from candles to intimate absorbers. There''s even one that sends a single pencil per month. Many give priority to the discovery instead of choice, sending boxes full of things that are only revealed when you open them. Other allow subscribers to choose what comes in their boxes.
The contents of the boxes from Amazon will be totally selected by consumers, but the Prime Wardrobe is not as customized as the service of some of its competitors. There''s a stylist to suggest and choose items for you, as in Stitch Fix or Trunk Club. Consumers will need to search the infinite vending machine from Amazon to find your own visual.
The service is still in the testing phase, said the company. But the giant is here.