80% of Brazilians bought items on sale in the first quarter of 2017

It''s been some time that promotions have been highlighting points of sales, is nothing new. According to findings of the study Winning the Future, presented this Wednesday (21/6), by Kantar Worldpanel: consumer, they remain firm and strong following among consumer preferences.
Survey data confirm that the Brazilian likes and does not ignore a promotion at the time of purchase. About 80 percent of consumers bought items on sale in the first quarter of this year, and 55% of them stated that the special offer is the main factor in the choice of time store.

Promotions that allow you to get more for less are favorites (68%), followed by those that offer price (64%).
The study shows that Brazil is among the countries that have generated value in special offers (40.1%) in the first quarter of 2017-Argentina (40%), United Kingdom (38%), Italy (34.5%), the Netherlands (20.6%), Germany (17.4%), Spain (14.5%) and France (13.5%) follow in the ranking.