Via Retail will test new models of shops

Via retail, the company responsible for the administration of Casas Bahia and Pontofrio, announces that it will begin testing between August and September two new models of physical stores. According to the company, the goal is to get boost multi-channel network model and increase the coverage of business. According to the President of the company, Peter Estermann, one of the models considers a smaller store, with physical products and online via digital catalog. The second format is a fully digital store, no stock of products, offering interfaces so that customers can interact with the digital catalog. This week, the company reported that it recorded a net profit of 97 million in the first quarter of R$ 2017, reversing a loss of 237 million registered R$ in the same period to 2016, with revenue growth and gross margin.