Older people prefer the young hyper and supermarkets

Study carried out by Mind Shopper, presented during the Apas Show, which took place in São Paulo last week, identified that older people attend more hypermarkets. On the other hand, young people prefer supermarkets. According to Alessandra Lima, Director of the company, in the first case, you have to bet on greater accessibility, facilitating handling and improving the exposure of products, and price information. In the second, one can work more with technology to promote the assortment.
Alessandra also drew attention to the time spent in the purchase. The hyper, 35% of shoppers are more than 20 minutes. In the supermarket, 16% remain this period and, in stores, the percentage is 6%. "In practice, this requires the creation of promotions more objective and opportunity and strong commitment in the strategy of exhibition, approaching correct items," he said.
As an example, Alessandra cited the section of bazar, in which the index of interaction is 98%, but the conversion is 21%. This rate could be higher if the retailer worked more products of this sector in high-flow corridors, entrance to the store and checkouts, for example.