Release of Vedacit must represent 15% of revenues

The Vedacit, manufacturer of products for the building industry, announces the launch of 6 products, mainly, to the final consumer. They are: the Vedaspray Grouts, Silicone Vedacit, Veda now!, New Acquella, New Vedatop Vedatop Footer and Flex. With the concept "we innovate, you apply", the releases bring lines and extensions also unpublished products on the market. "The releases should be around 10 to 15% of the company''s revenue this year. But we believe there is still more potential for the products launched, mainly for silicone ", argues Bruno Pacheco, product manager at Vedacit, in an exclusive interview to the newspaper Fun News. All products will be available from April 16.
Do-it-yourself Products
For P, Silicone, which is one of the company''s bets for this year, brings the concept of "do it yourself", discarding the use of gun and lasting up to 24 months, and can be used further on, without having to be disposing of the product. "Another unprecedented product in Brazil is the See Already. That is nothing more than a synthetic rubber in aerosol form. So it will seal, seal and protect small holes, cracks and fissures almost all types of substrates, "he explains. "In addition, all of our packages are already coming up with changes, with a communication aimed at the end consumer, in other words, what was very technical becomes easy to understand for the consumer.", he adds.
New: Vedacit Aplicômetro in addition to the new products Develops, the brand brings to this year a tool: Aplicômetro. Found in all products, the new aims to be an easy target for guiding the consumer on time to do a repair. With him, the consumer is encouraged to explore possibilities and evaluate whether you''d rather handle it myself or hire a specialist. For professionals already brings practicality. All products are divided into three levels: Easy-using few tools and little difficulty of application; Medium-using few tools and medium difficulty of application; Pro-use of specific tools or professional application.
Vedacit Encourages the consumer in new campaign to keep this work encourage consumers to do things on their own, have been developing mainly Vedacit products, aimed at the end consumer and not for a technical market. "All the products that we are launching are easy to handle, so that the consumer can use the product and himself can do the application.", reveals Bruno Pacheco. The first major brand activation is linking with the sport. This year, get out of the middle of the football Vedacit to bet on volleyball. "We have identified some characteristics of our consumer that leads us to work with the volley, and that in the course of the year there will be more specific actions, one of which is the sponsorship of volleyball of Nestlé Osasco, where all technical Commission will be Vedacit." P.