Nestlé negotiates sale of brands to competitors, says source

Nestle, the country''s largest chocolates with 38.8% participation according to Euromonitor International, negotiates with their rivals the sale of part of its brands and trademarks of the Boy. The sale was a determination of Cade (Administrative Council of economic defense) to approve the merger of Nestle with the Boy, announced in 2004.
A source who declined to be identified said the Cade want to reduce the market shares of Nestlé and the Boy to approve the merger and has no interest in generating a new concentration, by selling marks for the runner-up, which is the Mondelez, with 31.9% of market share.
The column of Lauro garden, in the newspaper "O Globo" reported Sunday (9/4) that the Mondelez would be in advanced negotiations for the purchase of Nestlé ''s brands.
The source of the said Value, however, that Nestlé is in the search for potential buyers to its brands, evaluating options with several competitors from the market, but that the negotiation is still far from being completed.
Sought, Nestlé wouldn''t comment. The Mondelez reported that no comments on rumors or market speculation.
In the country, the main competitors in addition to the Nestlé/Kid are, besides the Mondelez, Ferrero, with 3.5% market share, the Hershey (3.1%), Cocoa Show (3%) and Mars (2.9%).