International tourism back to invest to attract the Brazilian consumer

São Paulo-even with a still unstable economic scenario, the international destinations came back to invest to attract the tourist. The success, however, still depends on macroeconomic factors and behaviour of airlines.
"Investments in cooperative campaigns of our partners are doubling in 2017," the Director of international products CVC, Fábio Mader citing as an example Argentina and Paraguay. According to him, unlike the last two years, the scenario changed. "We see many resuming investment. Doesn''t mean they weren''t in the past, but few have come out and are now coming back, "he says.
A reason to feel a "better mood" on the market is the performance of sales in recent months. In CVC, for example, in the first quarter confirmed reservations in international niche had high of 37.1%, compared to the same period in 2016. "In the past two years, international travel have increased from 40% of the volume of sales to 27%, but now it''s back to 40%," says Mader.
For the Executive, investments in promoting not only put the Country as an important, but also boosts the reverse flow, especially in nearby countries. "The campaigns encourage the Brazilian to travel, but also create interest across and has airline investments to increase the supply and improvements at airports that are made", quotes.
Challenges
To the Secretary General of tourism of Greece, Dimitris Tryfonopoulos, in the case of destiny, it is still necessary to overcome the economic crisis to see significant increases in the flow of passengers. "International tourism of Brazil remains a positive challenge for Greece in 2017, because travelers with high income, are in fact affected by the economic crisis, but we believe that it is not decisive. The Middle-short term we are confident that the brazilian economy will recover. "
According to the Bank of Greece, in 2016, the country showed for the second consecutive year the decline in arrivals of Brazilians. Even so, Tryfonopoulos says that Brazil sends about 30000 passengers, and is the main source of Latin American tourists in Greece. "We want to invest exactly" points.
Another crucial factor to define the success of the targets is the behavior of air supply. One case that illustrates this is Aruba, that in 2016 lost regular flights of Gol. "They''re operating [the flights] we''d have 10% drop in drive, but with the impact was bigger," admitted the DCI Director of the Aruba tourism authority in the country, Carlos Barbosa.
This year, the expectation is better since the companies who continue flying to the destination-like Avianca and World Cup-had an increase of seats and fittings. "The expectation is that the movement to grow 10% in 2017. In March we''ve had positive signs, "he says, noting that if the Goal to resume the flights, immediate advancement would be 20% in the number of Brazilians heading to the country.
The Executive Manager of Emprotur Bariloche, Diego Fernandez Piquin, also cites the increased air supply as a factor that should boost the Brazilian movement. "We had confirmation of the direct flights from the State of São Paulo for Latam and blue, in addition to the Aerolineas Argentinas, betting on connectivity and increases the direct connections," comments.
According to him, the perspective is to receive Brazilian city 30000 during 2017. "This means high between 10% and 15% the verified in the same season of 2016, when we receive 27500 Brazilians," says Piquin. Currently, Brazil is the largest emitter of tourists to Bariloche.
Strategies
Even with a shaky scenario in the country, the spokesman of Aruba, Carlos Barbosa, adds that there are opportunities to sell, as the search for diversification of travel operators. "Niche tourists were buying individually over the internet, but as the market was growing not so much attention. Now, operators are marketing this niche and will benefit our events as the International Triathlon of Aruba and the music festivals, "he said. In addition, he says that fate has expanding outbreaks. "Just as the airlines we are going beyond the Rio and São Paulo and seeking other poles," comments.
In the case of Italy, a traditional destination among Brazilians, the Director of the Italian Tourism Agency Enit in Brazil, Fernanda Lombardic, said investment in promotion in the country should increase between 30% and 40% this year. "Brazil is an important transmitter. Is in third place among long-distance emitters ", explains.
According to her, the country received 873,000 Brazilians in 2015, 14.4% in 2014. "Brazil is an important goal. In 2017 we expect 20% increase in the flow of tourists and even 2020 we want to get to 1 million passengers per year, "he says.
Other consolidated target that has remained positive is Las Vegas. "We are dedicated to continue to grow our brand in Brazil and extremely confident in the growth potential of the Brazilian market, and as a result we have increased our marketing efforts in Brazil this year," says the Vice President of international marketing of Las Vegas, Michael Goldsmith. In 2006, 14240 Brazilians went to Las Vegas and in just nine years, the number was to 221,900. "[Brazil] is our sixth largest international market," he says. In addition to events and actions with travel agents, fate has tried to do promotions with the public direct. "Recently Completed a large activation in São Paulo with the chefs Rick Moonen Bel and Rabbit. They created a special menu with influences from both locations and took to the streets of Sao Paulo in a food truck brand. "