Frimesa designs 10% growth per year

São Paulo-investments in increased production, opening new markets and higher value-added items, wait 10% more Bill Frimesa in 2017 compared to last year, says the Chief Executive Officer of the cooperative of pig meat and dairy, Valter Vanzella.
Frimesa''s sales totaled 2.56 R$ billion last year, an increase of 15% from 2015. In terms of volume, the cooperative has negotiated nearly 6% more, compared to the previous year, due to contributions made in production lines.
"We will continue to invest to grow and develop the pig and milk chains giving vent to the need of industrialization of our affiliated unions," said he to the DCI.
According to the Executive, currently, has ongoing Frimesa a strategic plan for the period from 2015 to 2030 which provides supply of resources in the volume increase, without losing focus on the market, including segmentation, determining factor in the future. Last year, the cooperative paranaense industrialized 349,300 metric tonnes of food (meat and milk).
The Frimesa has five industrial units in the State of Paraná and one in the State of Santa Catarina. Meat Industrial unit in Medianeira (PR) abate daily 6.9 pigs. The other four units are dairy. "Today, the company is the largest Frimesa slaughter swine in Paraná and the fourth largest in Brazil. While at the reception, in second place in the State of Paraná and holds the 13th making national level ", says the Executive.
In his vision, the challenge of cooperative "is the gate out" due to competition with large processors.
"We have the task of selling all the production volume of our associates and sell in order to support the entire production chain," he says. In all, the pig farmers, and 908 gathers Frimesa 76,443 arrays and a production of 1.657 million pigs a year.
Expansion
Vahidi avoided detailing the growth plan, but has shown intent to build other industrial plants. "We want to build other units", guaranteed.
Last week, the Environmental Institute of Paraná (IAP) reported that it received documents and studies for the continuity of environmental licensing for Frimesa''s refrigerator installation, in Assis Chateaubriand (PR). The documents are conditions of Prior environmental license, issued in August last year by the environmental agency, and required for the next stage-license analysis of installation of the unit.
According to note released by the IAP, the development account with investment of around 2.7 billion and R$ part of the project will be financed by the Bank''s Regional Paraná development of the extreme South (BRDE).
The Frimesa also wants to break the barriers between States and advance across the country. After signing as one of the largest in the State of Paraná, it''s time to join the São Paulo market, explains the cooperative marketing supervisor, Elis D ´ Alessandro.
"In addition to the unprecedented disclosure made in greater São Paulo brand in order to reach the consumer of São Paulo milhões and metropolitan municipalities, we will have, for the first time, ads in national media", says she.
The cooperative has a portfolio of over 450 products, including meat and dairy products.
"We will continue listening to trends in the market, seeking value products. This means that we must always invest in technology, industrial processes and innovation ", concludes Vahidi.