Daiso Brazil wants to open 10 stores per year in Brazil until 2020, says Executive

SÃO PAULO-an ambitious plan to open physical stores own brand strategy of Japanese retailer Daiso varieties in Brazil in the coming years, with electronic commerce also gaining space in the company''s expansion in the country.
The company arrived in Brazil in 2012 and more recently has seen the economic crisis in the country as an incentive for growth. The Daiso has for sale on their shelves and kitchen decor items from the bait for fishing, food, and the prices in your most below double digits.
"The moment of crisis has benefited our project is open 10 stores a year until 2020," said the General Manager of Daiso Japan Brazil, Reginaldo Gonçalves. "When I get to 50 can slow down the pace," added the Executive. In the world, the Daiso''s 4500 shops, with the vast majority in Japan.
The bet on Brazil follows the strong advance in sales since the opening of the first store in the country in 2012, in the central region of São Paulo. In that first year, sales totaled 1 million reais.
In 2016, sales totaled 100 million dollars, with the closing the year with 13 Daiso stores, in addition to nine retail spaces in partnership with supermarkets Hirota, concentrated in the capital and interior of Sao Paulo. Second, on average, are sold about of 150,000 items per month in each of the stores in the country.
The performance puts the brazilian unit in eighth position in terms of revenue among the 28 countries where Daiso operates behind Japan''s own, United States, Taiwan, Singapore, Australia, China and Thailand.
To 2017, when the network foresees the opening of 10 stores, expects sales to reach between 160 million and 200 million reais.
Investments have accompanied the growth of sales. After a total contribution of 20 million reais in the first years of the network in the country, the Daiso provides 15 million dollars investing only in 2017.
The first store of 2017 has been opened and is an initial step in Daiso''s intention to increase the attention for an audience with higher income--the store was opened in the Mall of a high standard, Garden City last week.
Still in 2017, are also now certain store openings in Jardim Sul Shopping Metrô Itaquera, Shoppping and in the city of São Paulo, and Parque Shopping Maia, in Guarulhos (SP), according to.
The Executive says that by the end of 2018 the network must also be present in the State of Paraná, in Curitiba and capital in the city of Londrina, with four units. He explained that the choice reflects consumer demand and logistics issues--is close to São Paulo, where is the network distribution center.
Rio de Janeiro is also in the plans of Daiso, but the General Manager declined to estimate a time limit on the start-up of operations.
Online retail
The Daiso in Brazil also wants to expand the service in your internet sales platform, which went into operation last year and now offers 800 products--against 3,500 available in physical stores and delivery network only in the State of São Paulo in Brazil.
The development of electronic trade area amid a lean administrative team affected including the pace of store openings from Daiso last year--four units were opened against initial goal of six points of sale.
"Electronic commerce is already working, but we''re still making some final adjustments," said the Executive, who did not rule out extending the deliveries to other regions, starting with the Southeast region from 2018 or 2019. "The expansion depends on how work in that first moment."
He said that the initial expectation is that e-commerce sales reach around 1.5 million reais in 2017.