Happy Union

After a "fierce fight" by the taste of consumers, mainly on social networks, the attraction was inevitable and the Peanut flavor joined the chocolate. In this way, the St. Helena adorns the shelves since February with the Creamy Paçoquita with Chocolate, a limited edition sold throughout the country. Renato Happy, marketing director of the company, projecting that, during this period, the novelty is responsible for 10% of the sales of the brand Paçoquita. The idea came, reports he after the resounding success of the creamy version that moved fans of sweet throughout Brazil and sparked a frantic race to points of sale (Pos).
According to the marketing director, the consumer loves to be surprised and are always looking to increase your options menu. "And this new feature combines two flavors that are already part of everyday life of that consumer, however, now together, leaving more practical life who loves Paçoquita and chocolate," says Happy.
Unheard of in Brazil, the product was developed by the core of innovation of Saint Helena, in the light of requests from consumers. He hits the market to enlarge a line that already has the traditional versions and zero and will be marketed in packaging only of 150 g.
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