Families larger spending and buy more stunt toys

The Brazilian moved toys last year R$ 6.02 billion in sales, showing an increase of 7% from 2015. For 2017, it is expected a new growth of 7% to 8%, and may move up to 6.5 billion R$, in accordance with the Abrinq (Brazilian Association of toy manufacturers).
"Families have traveled less in 2016, they didn''t take the kids to Disney World, not switched cars or property, resource left to buy more toys for the kids," said Synésio Batista da Costa, President of Abrinq.
For the Executive, the appreciation of the dollar against the real Lister, imports of toys, coming mainly from China. The drop in imports and the heated domestic demand contributed to a sales growth of Brazilian industries above the average for the retail.
In accordance with the Abrinq, in 2016 the industry recorded a growth of 10% in sales for retailers, moving R$ 3.47 billion. For 2017, the industry foresees an increase in sales of 11% to 12%, reaching a value between R$ and 3.88 3.85 billion R$ billion.
Abrinq''s President stated that national industries have invested more in products "more animated, flashy and charming" to attract consumers. Last year, companies made 1,050 product launches and, this year, they hope to put on the market between 1500 and 1800 new items.
Brazilian industries have increased the supply of products, but have reduced the average price at 2% on the year, also helped sales. In addition, the industries have chosen to reduce the supply of more expensive toys. Of the total number of items sold, 12.4% had prices above 100 R$ per unit, compared with 13.5 percent of the total in 2015. The lines between 51 and 100 R$ R$ per unit, for your time, representing 23.8 percent of the total, down from 18.2 percent the year before.
In relation to product categories, the dolls and the dolls were the items most sought after by consumers last year, having represented 18.7% of total sales in the sector. Lines of action figures of characters from the JLA, Avengers, Disney Princesses and Chicken Pintadinha were the most sold, according to Abrinq. The category of shopping carts, motorcycles and was the second most popular, representing 15.1% of sales. In third place are sports products, such as skates, scooters and bicycles, representing 12% of sales in the sector. Costa said that in 2017, the trend is for growth in the sales of social games (such as boards and cards), that in 2016 accounted for 8.9% of sales in the sector.