Aiming at the top

With new ad campaign, Frimesa aims to become a reference in pork in the country. The national campaign – the meat that the world prefers – began in the South and other regions of the country, in April this year.
In addition to showing the new features and the wide range of the new line of cuts of pork, the campaign aims to stimulate consumption, contributing to the turnover rate at the point of sale (POS) and draw the audience into a portal, which brings recipes and other information and questions about the pork.
According to Valter Vanzella, President of the cooperative, the growth of the company, in 2016, was higher than the estimate, and the production increased by 5.4%. In exports, sales accounted for 14.8% of the volume, showing that the extension of the negotiations was significant.