Tuesday, February 21, 2017

Pepsi also happens to be sold in capsules

Pepsi and b. blend, drinks in capsules all-in-one, closed partnership to bring to market the soda in capsule.
The machine b. blend already offers more than 20 flavors in the capsule, including Guarana Antarctica, Fresca Soda and tonic; 100% natural juices; NECTARS; frapês; hot tea and ice cream; energy drink, as Fusion; hot chocolate and even drink without alcohol.
"Our expectation is to further expand the options of our consumers and the partnership with b. Blend is one of the initiatives that enable our constant desire to dare and deliver unique experiences and unusual at all times possible," says Felipe Ghiotto, chief marketing officer of Pepsi in Brazil.
"The launch of Pepsi pod is the fruit of our continuous investment in innovation, in order to bring various products to meet the needs and wishes of the general public. As an open platform that aims to make partnerships with major brands in the market, b. blend offers variety and choice to consumers, since they may have at home greater diversity of drinks and exercise their individual choices, "says the Director of marketing and sales of b. blend, Rodrigo Bürgers.
The capsules can be found from this Tuesday (21) on the website www.bblend.com.br.
Propmark - 20/02/2017
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