Seal renews and bet in physical stores

Sao Paulo-the fashion e-commerce Seal Brazil decided to change the strategy to reach new customers and leverage their business. Besides selling virtual scope, the company now ' lends ' clothes, and expands through kiosks to reach a turnover of R $2 million this year, twice as much compared to seen in 2016.
With opening investment estimated at R $80000, the unit installed in the Shopping Villa Lobos should earn some R $75000 a month, being the first of a series of physical points aimed, above all, the approach of the customers with the brand concept linked to nature. By the end of 2017, the Seal calculates the opening of three other spaces of ' mindfulness ', including a unit in Shopping Morumbi.
Outside the kiosks, the company counts with a concept, in Vila Madalena in Sao Paulo. "The room remember nature. That is, the person can hear a song and turns off a little of the outside world, "explains the founder of Seal, Sergio D'urso Jr." [already] customer visit our kiosk won't make it out with the product at hand at the same time. He can buy the site or request to receive and taste at home, without commitment to shopping ", concludes.
Suitcase back and forth
The company's big bet, home-delivery service is accomplished through a stylized car with the visual identity of the brand. In this method, the client requests what products would you like to try and, after that, gets them home, no cost-paying only for the desired items at the time of withdrawal. Each request, including, is delivered in a bag, which can contain from 15 to 20 pieces.
According to the Executive, the decision to ' borrow ' clothes is a way to make the scarce time of consumers. "The focus of our business is the trunk, showing our product without purchase commitment. If you need to change the size, the person can ask to be sent a new suitcase with the numbering fixed. There is no limit, "adds D'urso Jr.
Apparently advantageous to both sides, the company still failed to make that home-delivery model for other States outside of Sao Paulo. Now, in kiosks, the desire is to expand horizons. "Our idea is to continue opening a month next year. We want to be present in Rio de Janeiro and Belo Horizonte (MG), which are two markets that have already mapped. "
Purpose
Born strictly as menswear brand, in 2010, to Seal Brazil today is intended for 30% of your inventory of products for women. Among the submissions from your headquarters and the kiosk, the company dispatches about of 25 bags of clothes a day. "the purpose of the Seal is to help people to reconnect with nature and have a simpler lifestyle," said D'urso Jr.