Puratos Predicts High sales with Panettone

The Puratos, Belgian manufacturer of products for bakeries and confectioneries, launches on the market the Panettone Artigianale, first of the brand with natural fermentation. "The Puratos has a major challenge ahead: the ambitious goal to grow 12% annually in the coming tax years. For this reason, we will bet on the holidays and the new product we aim to increase sales of 20% to 30%, "says Simone Soares Torres, Brazil Director-General. In the market of industrialised panettones, about 20 tonnes of the product are made with the ingredients of Puratos, which means 30 million units. The Panettone Artigianale is already being distributed in bakeries and supermarkets throughout Brazil.