E-commerce registers growth of 32% sales during Black Friday, points VTEX

Black Friday recorded high expressive in e-commerce in 2017. Survey of the VTEX, global digital commerce, pointed out that the sales growth of the stores on Thursday (pre-event) until Monday (Cyber Monday) was 32%.
The platform, which supports more than 2,300 online stores in 20 countries, has processed more than 1 million of orders only on the weekend of the event. Fashion and accessories was the category that had the largest absolute volume of orders, followed by Electronics and appliances, health and beauty, Housewares, toys and automotive industry. Of these, the segment of electronics and household appliances was that generated the highest revenue by pulling the average ticket transactions for R $630.
The main finding was that the Black Friday started earlier in 2017, with many retailers starting sales as Black Week and some of them in advance for applications. Between Monday and Thursday pre-event, registered a growth of almost 50% over the previous year, reaching 46% in the fifth, when the movement online stores was strong enough in previous years.
The VTEX serves more than 2,300 online stores in 20 countries, which together process more than 18 million applications and move over $2 billion dollars a year, about 22% national ecommerce.
About VTEX
The VTEX is the real Cloud Commerce ™ Platform in the digital retail market with automatic scale elastic and cloud infrastructure that increases conversion rates, decrease operating costs and generates customer loyalty with consumers. Using your exclusive patented Smartcheckout ™, a secure and intuitive tool without obligation of creating password during the process, the VTEX is the best option for the digital retail. Companies that use VTEX observe on average 54% conversion increase and significant reduction in abandonment of shopping carts. VTEX platform is used by more than 2,300 stores in 20 countries and has global corporate clients like Sony, Disney, Walmart, Danone, Whirlpool, Coca-Cola, Lancôme, AVON and LEGO. VTEX is a company present at Gartner Magic Quadrant report Digital trade 2017. VTEX is an end-to-end platform, fully adaptable, omnichannel that keeps the pace at the same pace of the evolution of the customers ' expectations.