Survey-search for discount coupons grows 50%

According to a survey conducted by CupoNation, official portal on discount coupons and deals, between July 2015 and July 2016 the growth in demand for coupons online was about 50%. This number is about 10 times greater than the growth of the e-commerce market in Brazil in the first half of this year compared to the same period in 2015, according to e-Bit. The survey of CupoNation considered the search for the term '' discount coupon '' in the most extended online, Google, and concluded that the Brazilian has sought to make purchases online for ease of comparing prices and finding ways to save.
Economic crisis may have Stimulated demand "we see the opportunity in this sector in 2012 and with the current economic scenario, consumers are looking for ways to save on your purchases using our discount coupons. Our revenue growth was 137% in the first half compared to the same period in 2015 and we hope that the growth is even higher with the big events like Black Friday and Christmas, "says Maria Fernanda Antunes Junqueira, co-founder and CEO of CupoNation. The discount coupon online market in Brazil started about 5 years ago and has accompanied the growth of e-commerce national despite being present in the routine of consumers online for a short time.