Perdigão Launches Line Baking Easy

Perdigão joins the category with a novelty Bakes: family size packs. There are three options for cuts of chicken-thigh, drumstick and thighs of the wing, all seasoned with garlic, onion and herbs. The seasoned meats category, which includes line items Bake Easy, is on the rise and moved about of 450,000,000 in recent R$ 12 months. According to the company, the decision to invest in the category meets the consumer''s desire to purchase packages that meet the average number of people living in a residence. The releases will be available throughout Brazil from September 2016.