McDonald''s takes mango milkshake of Bob''s

Mango milkshake now only at McDonald''s. At least with regard to the uniqueness of the use of the trademark, which for decades has always been a major competitor offers Bob ´ s.
McDonald''s and the Ovaltine announced on Tuesday (13) the new partnership, and the McShake drink Ovaltine will begin to be offered in McDonald''s stores from Wednesday (14). Values were not disclosed, but the companies claim that the contract is "long term".
Although he lost the exclusive contract from one of your icons for McDonald''s, Bob''s ´ will continue offering the taste in its stores, with the same recipe and using the same ingredient. "The only difference is that the company stop using the logo, since it opted for the non-renewal of the licensing of the brand," said Bob ´ s. The dish came to be advertised on the network as milkshake "Crunchy".
According to Ovomatine, mark was a partner of Bob ´ ''s since the late 50 and, since 2005, kept exclusive contract with the brazilian network.
'' Upon request ''
The network is said to have answered "countless requests from consumers" and highlighted what was already a partner of mark since 2009, offering the flavor in other desserts.
"This was an old wish of our consumers and we found the opportunity now to carry out this partnership," said John White, Marketing Director for McDonald''s Brazil. "Milkshake is in the DNA of the brand, our founder, Ray Croc, was a salesman of machines for milkshakes and this classic came to rescue our history", he added.
According to McDonald''s, the arrival of the McShake Ovaltine extends the range of options of milkshake in network, composed by the chocolate flavors Kopenhagen, flakes and strawberries.
The McShake recipe Ovaltine is a "mix of vanilla, chocolate syrup, milk and the unmistakable crispy flakes of Ovaltine," according to the network.
The chocolate with crunchy barley malt Ovaltine was created in the year of 1904, in Bern, Switzerland and is present in Brazil for 70 years. Currently, the brand is owned by Associated British Foods (ABF), one of the largest food companies in Europe, also owner of the brands Twinings, Fleischmann and Blue Dragon.