Giuliana Flores seeks physical operation

São Paulo-already consolidated as florist online, Giuliana Flores now enters the fray by selling flowers in physical stores across the country.
The brand, which has a kiosk and a company store in São Caetano do Sul-opened for 26 years-announces the licensing of the brand for the first time for the release of three physical stores in São Paulo.
The first, located in the neighborhood, in the southern area of São Paulo, is already in operation. With 45 square meters, follows the same pattern of the most sought after products on the site, as Colombian roses, astromélias, orchids and special kits. The expectation is to receive also applications made by site and that would be delivered in the postal codes of the region, thus ensuring a fixed recipe.
"As the South East has the highest representation of our business, we want to offer people the possibility to find the products that they like and know the Internet, offering an experience closer to", says the CEO of Giuliana Flores, Clovis Souza, in a note. For the next few months is expected still to launch two more licensed: the Mall SP Market and Shopping Eldorado. With the news, Giuliana Flores expects to grow 17% by the end of the year.