Good prices and convenience are the differentials that Brazilian demand in time to make purchases online, either of products or services. That''s what the survey conducted by Groupon, between 25 and 27 July with 1,011 Brazilian consumers.
According to the study, 72% of respondents use applications and e-commerce sites at least once a week and 69% say that the main reason to buy online are discounts-a result similar to that achieved in the previous year, in which the discount was chosen as the number one factor to buy online, among seven other items (price, mark service, warranty, delivery and quality).
"Nowadays, the e-commerce apps are great allies of the consumer. You can search and compare prices anytime and anywhere, "says João Pedro Serra, country manager of Groupon Brazil.
Supermercado Moderno
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