Children''s day must inject 7.3 billion in trade R$

National survey published by Fecomercio-RJ (the Trade Federation of the State of Rio de Janeiro) and Ipsos Institute reveals that the Day of the child must move around the country about 7.3 billion R$ spending R$ 118.87 average per person.
Among women, the expense reaches on average R$ 113.35, while among men this value goes up a little, to R$ 125.37.
About 40% of consumers plan to present on the day of the child, considered the fourth largest trade date, after Christmas, mother''s day and Valentine''s day.
Toys make up the majority of the present appointed by 59% of the polled, followed by clothes (27%), footwear (7%) and bicycles (3%).
The survey was conducted between July 30 and August 9, with 1,200 consumers in the capital Rio de Janeiro, São Paulo, Belo Horizonte, Vitória, Florianopolis, Salvador and Recife and in over 65 Brazilian municipalities.