Casino Reinforces synergy with own brands

The Casino, which in Brazil controls the GPA, reinforces its synergy between their enterprises in Brazil, Colombia, Argentina and Uruguay with changes in its mix of own brands. According to the GPA, clothes Arkitect marks and Bronzini, for example, imported from Colombia, began to be sold in July of this year in 12 Extra stores. Sales are 20% larger, on average, in relation to a common store, according to the GPA. Already the brand Cast Active sportswear, Extra''s, is being replaced by the Colombian Bronzini Cast, produced by his own Success. In the Bazaar, one of the news is that the Colombian Finlandek will be a Select brand offshoot of Finlandek.