Aetna Announces New Positioning

The Aetna network of furniture and decoration, announces new market positioning and promises to innovate in order to communicate with your audience. The change of tagline "Etna, where lives his imagination", reflects the new phase of the company, who believes that every corner of the House should reflect what is most beautiful in client''s imagination. The aim of this repositioning is that consumers reinvent the relationship with the category of furniture and decoration. Because, according to the company, the brand''s ambition is to provide the best shopping experience in the market, in view of the public that is always in search of innovation.