Virtual Retailers Intend To Expand Investments

According to research conducted by independent consultancy eNext in partnership with the Brazilian Association of Commerce (ABComm), even with a still uncertain scenario of brazilian economy, 69.7% of Country''s virtual retailers plan to increase investment in e-commerce over the next three months. The survey was conducted in June with 373 entrepreneurs in the sector. According to the survey, 42% of retailers plan to increase between ears virtual 5% to 25% the proportion of investment in e-commerce. Already among those who expect to invest over 25% Add up to 28% of the total. On the other hand, 24% of these businessmen intend to maintain the current rate of contributions.
Shopkeepers prefer to Invest in social networks research has shown that social networks still lead the preference of tenants in time to invest, with 44%. The main reasons that make these channels more attractive are the increase of social media on purchase decision-making and the empowerment of the influencers, points to the survey. The e-mail marketing, Search Engine Optimization (SEO) and e-commerce platforms are also on the list of priorities, with 43%, 43% and 35%, respectively.