Neighborhood store is the second choice of the CDE

This is one of the conclusions of recent research from the Bank UBS Latam Equity Research. The local supermarket is the third in which more people of classes B and C shop and the second where more customers of D/E sourcing. However, when it comes to spending, neighborhood store occupies the 7th place among the public and the 4th position among the public C. In both cases, therefore, ends up losing to less-visited national networks, which operates in the South of the country, Atacadão or Assai.
The situation is different in classes D/E the neighborhood supermarket is the third where more spending. Ahead are Atacadão and Extra. Not so much the local shops have offered the best prices on consumer perception. To about 70% of them (from all walks of life), these supermarkets have become more expensive in the past year. The choice, therefore, is motivated by the proximity and convenience.
Held by UBS with 500 consumers of social classes B, C and D/E, research also shows that the Savior is the capital, between the three studied, in which the neighborhood shop more rivals with the major networks. Is in fourth position in carrying out purchases and expenses.