Carrefour relaunches e-commerce in Brazil

After a successful e-commerce experience between 2010 and 2012, Carrefour Braqsil relaunches on Tuesday (26/7) your e-commerce activity in the country. Carrefour.com portal comes into operation after two years of retail investment in cutting edge technology and expert staff in the industry. Francisco Donato-former Walmart.com and Magazine Luiza-commands a team of 300 people in the new unit created especially for the digital business. With the re-launch of e-commerce, Carrefour''s Brazil operation becomes the only one in the world who has all formats.
"The beginning of the operation of e-commerce in Brazil reinforces our strategy omnicanal. We invest in high-performance technological solutions and qualified professionals to build an innovative operation, "says Charles Desmartis, CEO of Grupo Carrefour Brazil.
After follow the step by step of how e-commerce works in stores Carrefour in France and in Spain-references in the knowledge of online business-Donato, the Director of e-commerce in Brazil, brought European know-how and made adjustments to Brazilian consumers. Initially the Carrefour.com will offer full assortment in 12 categories divided into universes House & family, Tech, Electronic Health & & Welfare and children.
"Our focus will be the House & family. Our research shows that the image of the Carrefour Brazil, our brand is the home and family. We sell electronics because we need to sell electronics too, "explains Desmartis. By the end of 2016, the site will expand its product offerings from its operation of marketplace, covering the categories of Auto, Crop Tool & & leisure, fashion and Petshop. "We do not intend to be an Amazon, our operation will be Slim, but with quality," says Donato.
The food trade via the portal is expected to occur next year. "It is natural that way because the food retail is the huge force of Carrefour. And that''s something little explored in Brazil and we want to be the protagonists of this, "says Donato.
In fact, thinking in the near future, the retailer also invests in phase with the physical stores. This enables the assortment of e-commerce can be accessed by clients that are in the hypermarket, integrating channels and offering extended assortment. Second, customers will still with several amenities, such as performing the withdrawal, Exchange, return or technical support of direct e-commerce products in physical stores.
"Until the end of the year we want to reach 30000 items offered at Carrefour.com. In 2017, we want to get to 200 thousand "reveals Donato. In the first step, the operation will meet the entire region Southeast of Brazil. "First we will monitor the performance of the operation in the Southeast and gradually we will expand to the South, Midwest, Northeast and North, respectively. This will be in the coming months, "Donato.
According to Executive, the goal of e-commerce is strengthening the relationship with the consumer. And more than that, make it easy for him to enter the gate of the retailer. "For this, we created a different way, and navigation itself, which we call human navigation for the consumer reach of course to what he desires. We don''t want him to be guessing and wasting time, "warns the Director of e-commerce.
The Carrefour.com has a unique distribution center in Embu das Artes (SP). Gradually, will share the distribution centers of physical stores. In addition to the assortment of its own, the business model via marketplace will give ability to multiplication of the offer, reducing the demand for and own capital structure.
"The future of retailing in the world is this. In the United States, e-commerce is advanced and our challenge in this country is enormous and we have to be prepared for that, "concludes Desmartis.