Aesthetic clinic, laundry and other industries increase earnings in winter

Common sense makes you think in winter the small and medium-sized companies that offer options to somehow keep warm wins more. But not only are they. Experts indicate that other products or services they need cold temperatures to have more searches.
In the case of certain aesthetic treatments that require less exposure to the Sun. Luciene Mahajan, 44, owns in Sao Paulo of L & L Space Life to the body, claims that this makes their movement to increase in winter.
According to her, the number of attendances in the cold is four times greater than in the other seasons of the year. From May to August, are, on average, 200 customers a month, compared with 50 in the period from September to April. "Are easier to be made at this time, as for stretch marks, which is contraindicated sunbathe, as well as more invasive facial treatments, such as using stronger acids, microagulhamento," he says.
Another particularity is that growing demand for facial procedures, as the bleaching, which aim to minimize stains caused by the summer sun.
"But you can''t just for waiting customers, since July also have problems as a month of school holidays. So we invest in increasing disclosure, create exciting promotions, leave the rooms well heated and create protocols with creams or equipment that heat treated regions to encourage the client to continue with the treatment, "explains.
HOW TO DRESS
Another peculiarity of the current station is dress in heavier clothes and there is a kind of entrepreneur who wins with this. Fernanda Fuscaldo, 33, is a consultant and opened in Niterói (RJ) the Well-dressed women''s Club.
She meets women between 28 and 55 years from various parts of Brazil, since it offers face-to-face and remote services. Individual consulting costs 5,200 R$, divided in four meetings. Already in the online individual investment is R$ 4,200 in six meetings.
Fuscaldo says the attendances are up 23% in May (last month), compared to March, as it was still hot. According to her, the search for tips, questions and information about the services on your website, in email and social networks also grew by 57%.
"Calls grow much in the winter. Who lives in a hot country for most of the year has difficulty for cooler days. Isn''t it cold for a coat, which she uses in travel, but you can''t leave the knob ", compares.
She says that people want to learn techniques to dress better especially in social occasions. One of the difficulties that Fuscaldo reports is that most people have a lot of warm clothes, "However purchase, purchase and always think you don''t have what to wear when a social occasion."
"The key is not to buy more clothes, and Yes learn to combine them in interesting ways, valuing what each one has better. Is to learn techniques of styling, body aspect ratio to get the most out of your closet, "he says.
It also offers courses in personal stylist with a cost of R$ 1,497 and lasting three months. "People make mistakes in winter mainly because come out including layers without thinking about the body proportions, creating a silhouette filled with blocks, the telescoping and no favors. Care must be taken in creating harmony in the compositions, including, by removing the layers throughout the day, "he concludes.
ALL CLEAR
Who also profit from the cold weather are the owners of laundromats. For example, Ricardo Monteiro, 39, operational Manager of the Hit franchise, company owner of trademark dry cleaners Press Clean, claims that his movement of customers increases, on average, 30% in the winter compared to the warmer months.
For the consultant of Sebrae-SP, Adriano Augusto Campos, however, it is not enough to just offer the product or service. "It''s a natural move certain niches are more sought after, but you need to show that are attached to the cold, make this communication".
He explains that the demand usually grows to jackets and wash bedding, duvets, quilts and blankets as. Another demand that grows with winter and rain is that of carpets and stuffed animals, because the customer, due to respiratory diseases typical of the time, leave everything as clean as possible.
"Another incentive is the clothes and parts that were stored for a long time, this favors the accumulation of dust, dust mites and mold. In some cases, approximately 20% of the weight of a duvet is mite "comments.
BUSINESS AND THE COLD
Other traditional sectors also win more with the cold, as food, fashion, tourism, pharmaceuticals, solar energy and delivery.
He directs that this should be done with good humor, showing the customer that he can experience a good time in the winter with the help of the entrepreneur. Another solution is to create specific promotions and offer assistance.
"A more open can, for example, offer a warmer. Other businesses can transfer their services to closed environment or allow delivery time. And it is also healthy offer tea or other hot beverages for your client, "he says.
An important note is also follow news of your field of expertise and of other countries that have more tradition of service in cold periods. "And all that comes with planning with the weather forecast to use the correct techniques, since not every day the winter in Brazil has very low temperatures," recalls Campbell.