Housewives with more than 50 years leave more to buy

The Brazilian households with one or two adults with housewives with more than 50 years (17%) are 83 visits to points of sale per year and spend R$ 31.54 by ida. That''s what a survey of Kantar Worldpanel: consumer points.
According to the study, the homes with the same characteristics, but with real housewives of up to 50 years (13%), go shopping and spend 72 times 37.57 R$ by ida.
According to research, highlights in purchase frequency in the homes of the more mature housewives are industrialized toast, coconut, cream cheese, SPLENDA and hair painting. "Now the younger housewives appear desserts, snack ready, pulp/purée, beard and cream cheese products," Kantar Worldpanel: consumer, in a note.
The strength of the 3rd age
Amid the explosion of consumption of generation Y, those born in the 1980, many retailers decreased attention to consumers. Currently, the elderly Brazilians make up a group of 15 million consumers (14% of the adult population), which should reach 30 million by 2020. The purchasing power of people over 60 years reaches R$ 2.4 billion a year, increase the purchasing potential of this generation.
According to a survey by the GfK survey, 70% of these people''s budget is spent on health, comfort and food, but you need to understand the customer''s needs, such as more personal service and less robotic, signs for display and payment facility.