Cocoa Show launches R$ 19 1000 franchise to sell door to door

The Cocoa Show will enter the market of direct sales. To do this, is launching a franchise model to work from home, with initial investment from 19 1000 R$, which includes installation costs, franchise fee and working capital.
The brand also has fixed its kiosk model, to make it smaller and cheaper, with investment from R$ 35 1000 – conventional kiosk costs from 45 1000 R$.
Another new feature is the microfranquia of the gelateria Cocoa Show, a kiosk type stroller that, in addition to chocolates, sells ice cream, coffee and waffles. The investment is from R$ 38 1000. Values include installation costs, franchise fee and working capital.
For all new business models, the monthly revenue expected rotates between 35 1000 R$ and R$ 50 1000, with a profit margin of 12% to 15% (from 4,200 to 7,500 R$ R$). The return on investment is expected between 12 and 18 months. The data were provided by the company.
Smaller models because of the crisis
New business models have been created for people who do not have the capital required to open a conventional store, which costs from 110 1000 R$ (installation costs + franchise fee + capital), according to the Manager of new channels of Cocoa Show, Daniel Roque.
"In addition to the initial investment, the operating cost is lower. So we can continue developing new entrepreneurs and also expand the distribution of our products across the country, "he says.
The kiosk and the gelateria are given to places of great movement of people, such as department stores, subway or train stations, universities and shopping centers. According to Roque, also can be installed in small towns, below 15 1000 inhabitants.
With direct selling, the company also intends to perform corporate sales and for parties. The franchisee is responsible for prospect resellers.
The goal is to reach 30 direct distribution franchises by the end of the year, 50 of the gelateria and between 15 and 20 of the new kiosks, says Roque.
Be careful in choosing the point
For the consultant specializing in franchising, BaStockler Luis Stockler, the company uses a clever strategy to increase your coverage. Although business models are new and have not yet been tested, the risk is greater because of it.
"It''s a well known brand with marketing force, logistics distribution already structured and with desire for classes C and d. Brazil is great and there''s still plenty of room for them to grow. The main care is necessary for any business: the choice of which must be a crowded place and frequented by the target audience, "he says.