Chocolates in high

Aluminium packaging guarantee protection and nobility to Premium products, representing 8% of the national market
The Brazilian market is among the three largest producers and consumers of chocolate in the world. In recent years, the country has been specializing in the production of special chocolates and diversification of flavors. And aluminum has a strong presence in the packs, in particular, in the segment of Premium products.
The information is of Caio Tomazeli, Director of Premium Chocolates ABICAB-Brazilian Association of the Industry of Chocolates, cocoa, peanuts, hard candies and derivatives, which underscores the fact that the specialization of the production chain impact in improving the quality of national chocolate.
"The Premium chocolates are a result of this process. In General, these products have higher cocoa content in its composition, design and innovative packaging and shorter validity for consumption. Are produced on a smaller scale and usually sold in exclusive sales channels as specialized stores and franchise networks, "explains Tomazeli. In addition to trade marks, the thread even includes special chocolates from artisan bakeries, and signed by chefs chocolatiers.
According to Tomazeli, the consumption of Premium, with the exception of the last two years, has grown an average of 20% per annum and today represents a consumption of about 8% of the market of chocolates in Brazil. "This growth was due to the evolution of the consumption habits of the Brazilian, with growth of a new consumer class, and also due to better quality of Brazilian chocolates".
Tomazeli highlights the role of packaging in this evolutionary scenario. According to him, the packaging has great importance, being that the design has direct influence on perception of value of the product and also in maintaining the qualities to their final consumption. "Who works with chocolates is aluminum a way to protect the product. And who consumes recognizes this warranty. And the aluminum transfers still concepts of quality and nobility to chocolate ", guarantees.
Although aluminum an excellent packaging option, the Director of ABICAB alert: "aluminum offers advantages, but does not replace other care such as temperature, humidity, rotation and other control measures of good practice necessary for the control of storage of food", he concludes.