Children''s products market loses consumers

According to data from Kantar Worldpanel: consumer, the basket of infant hygiene and beauty products (shampoo, conditioner, moisturizer, Cologne, SOAP, oil and sunscreen) recorded a 4% drop in value in 2015 compared to the previous year.
Research''s analysts point out that because of the rationalisation, the Brazilians have decreased the number of items to take home and spend less time shopping. The States of Rio de Janeiro and São Paulo were the most impacted: represent 60% of the market.

The door-to-door and perfumes were the channels that more left to sell. All categories of children''s products have lost buyers, primarily shampoo and shampoo.

Products for children accounted for 60% of the fall of the child segment, with the average ticket retraction in 8% on average in comparison to 2015 until March 2016.