Brazilians opting for local brands foods

According to the Nielsen Global study on origin of Brands, Brazilians prefer the global brands for durable goods, especially technological products such as computers and laptops, mobiles, tv (73%) and camera/video equipment (63%), in addition to personal care products like shampoo, conditioner and toothpaste (58%). The local brands lead in food, especially fruit (64%), vegetables (63%), meat (58%), milk (52%) and water (47%). On the purchase of both a global brand as a location, the consumer always looks first for the price (48% and 49%, respectively). Secondly, the deciding factor to lead to global brand''s previous experience with the product (41%) and for the site''s promotion (37%).
Digital Retail
According to the study, for the global brands, the Brazilians seek more online form cellphones (67%), computers and laptops (61%), television (49%) and clothing and footwear (39%). To the local brands, the respondents seek more clothes and shoes over the internet (41%), food and drink (40%), personal care/beauty products (30%) and cleaning (29%). Before going in the physical store, Brazilians prefer to buy online form global or local brands for the best price (66%), convenience (60%), product availability (32%), better assortment (27%) and quality (22%). The study is global and had 30,000 respondents online in 61 countries, covering 40 categories.