A high of 350% extra sales of heaters

With temperatures below 10 degrees, the consumer doesn''t think twice, he enters the shop looking for heaters, after all, the Brazilian''s House is not prepared for the rigorous cold of recent days.
Good for the retailer to see increase demand by appliance. For example, the Extra network points out that the sale of heaters has grown 350% between May and June compared to the same period in 2015. The fastest growing sales region is the Southeast. Among the most popular models are the electric heaters, marketed to R$ on average in 119 Extra stores.
Via Retail, administrator of Casas Bahia marks and Pontofrio, reports also recorded an increase of 200% for the two flags in the sale of heaters, considering the period between the last week of may (29.05 to 04.06) and the first week of June (05.06 to 11.06).
The Casas Bahia and Pontofrio have in its portfolio R$ 99.90 heaters to 239.00 R$ and the most popular models are those of the first price range.
June and seasonal
With the arrival of winter, in addition to other heaters products help you leverage sales in stores. Coop-cooperative of consumption is betting on the growth of product sales and seasonal June during the months of June and July. The network, which has 29 units in the greater ABC and cities in the interior paulista – has launched a campaign that will involve special tabloids with several promotions and easy payment conditions. According to the commercial area, actions should leverage up to 8% the sale of these products in relation to the same period in 2015.
The items have specific tabloid in the period June from 10 to June 26, which in addition to promotions will bring also a cooking recipe to spice up the typical arraial Junin. In the period from 16 June to 16 July, will be the turn of actions directed to cheese, wine, pasta, textile, Bazaar and laptops.