The Northeast back to press hard on the radar of the big companies of the confectionery industry

The Northeast back to press hard on the radar of the big companies of the confectionery industry, having been the target of investments over the last 10-15 years and pull the brake with the recession. Number one in the domestic setting, self-proclaimed world leader in nutrition, health and wellness, Nestlé opens the 2016 season quintuplicando the previous year''s investment for the cookies category promotion in the region. The focus will be the absolute champion Nesfit brand of wholemeal biscuits segment, with 35% market share, according to data from Nielsen. The offensive begins in that first quarter, with the airing of a commercial starring the actress Jackie global. In addition to the product line, she reinforces the message of the importance of cereal for a healthy and balanced life. Without opening the amount invested in 2015, Nestlé reports only that will strengthen all Nesfit communication. In addition to the TV movie, the brand will make investments in foreign media and on actions at the point of sale (POS). According to the company, the Northeast remains one of the main regions for category cookies and is today one of the biggest potentials for consumption of wholemeal biscuits.