Lay''s potato intends to expand distribution

After arriving in February to the South, the Lay''s potato line intends to expand its presence in other regions of the country. North, Northeast and central region are already in the plans of the manufacturer Pepsico. The brand came to Brazil in 2013 and, until now, was marketed only in the Southeast – the largest consumer market in the country.
The recent entry in the southern region is explained by the fact that local consumers have a preference for premium food and beverage. The product is intended primarily to adults, representing 60% of the population. According to Pepsico, the brand has great market potential, since the potatoes segment represents 30% of the sales of category of snacks. Overall, Lay''s $ 12 billion Bill.