Brazilian e-commerce can present the first drop in 12 years

For the first time in 12 years, the Brazilian e-commerce transaction may fall, registering a volume of R$ 62.4 billion this year, a drop of 2.35 percent compared to last year. That''s what notes and consulting-Consulting.
The figures represent the sum of the quarterly online sales of sectors such as automobiles, consumer goods and tourism. The calculation of the index includes in their sum to development of e-commerce B2C (Business to Consumer) in the traditional modalities, mobile commerce, social commerce and collective purchases, in addition to the C2C (Consumer to Consumer).
The consumer goods segment is what still has greater representativeness, with 51.8% of the slice of online retail, one of the three categories evaluated by the consultancy. If last year the scene of this sector was heated, whose collection was R$ 32.2 billion in 2016 purchases of televisions, refrigerator, smartphones, among other items, will grow only 0.3% and the forecast to raise R$ 32.3 billion.
According to Daniel Domeneghetti, CEO of E-Consulting, the reflection of the retraction is closely linked with the shrinking of the economy, which impacted on consumer confidence in credit constraint and inflation. In addition to this scenario adds the new rule of ICMS in electronic commerce, which increases the tax rate.