Brazil consumes less salty in past 12 months

In the last 12 months, 73% of Brazilians reported consumed less chips, whereas the period until November 2015, found a survey by Mintel.
Although chips are typically seen as an indulgent food, research shows that almost half of Brazilians, 49%, says consume some kind of healthy snack, such as low-calorie snacks, with more protein and gluten free. The study reveals that 37% of them consumed items, also seen as healthier than the common snacks in the last 12 months.
Factors such as inflation and unemployment rates indicate that, in order to keep people consuming foods in this category, the brands will have to develop new strategies. It was also revealed that research.
The opportunities in this market, then you''re in the development of healthy snacks, diverting unhealthy image for which the category is usually associated. For example, 82% of Brazilians agree that it is best to avoid eating this item every day.
Another discovery by consulting strategy to increase sales is to decrease the size of the products. She can be adopted in Brazil in many food categories since almost three in every five consumers, 58%, agree that it is better to buy less than your favorite brand of that change to a cheaper option.
"The smaller sizes can help keep consumer loyalty as a strategy for when the economic crisis", explains Naira category of expert Sato, food and Drink, of Mintel. In addition, she said, the adoption of fixed price that are compatible with the daily disbursement of the consumer are already used by other categories, such as soft drinks and yoghurts. However, they are still little used in savory snacks.