Monday, April 04, 2016

1906 launches new packaging format for the Cookies Maxi

Famous for its extra layer of chocolate, Cookies 1906 Maxi, before only available in 110 g, win a 52 g version, to carry in your bag and eat anytime and anywhere.
"The 1906 is ever closer and cool to young people''s consumption trends. We sponsor The Voice transmission and Lollapalooza in the first quarter, we''re coming with this news now and we will have surprises in 2nd semester within the digital platform of the brand, "says Vivian Ramirez, Manager of the 1906 Cookies category.
The 1906 is a leader in the segment, with 50.2% share (source: Nielsen Scantrack '' 15), and offers the most comprehensive portfolio in the market. To share, are available the products Original Cookies, Chocolate Cookies and 110 g 90 g Cookies Maxi 105 g. To take, in addition to the new Maxi 52 g Cookies, the 1906 offers the Original Cookies 66 g. And, for individual consumption, there are the options of 32 g of the Original Cookies and Chocolate Cookies.
The news can now be found in major retailers of Brazil
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