Withdrawal of products in physical store is online output to reduce freight

São Paulo-After freight costs increase significantly in the last year, electronic stores began to study alternatives to save with the logistics. One of them was to offer consumers the option of withdrawing the products in predetermined locations, in Exchange for free delivery.
According to the Brazilian Association of Commerce (Abcomm), the expenses of traders with logistics were 62.6% of all its revenue in 2015, while in 2013 were 58%.
To the President of the entity, Mauricio Salvador, the option of paying the shipping the product became untenable for the seller, be it big or small.
"Increased too much and the sites had to pass the charge for the service. The time limits also had to increase because of the quality of delivery, which fell ".
According to a survey of the Abcomm, three years 15% of all the Brazilian e-commerce offered free shipping today are only 10%.
Conversely, 57.8% of traders charge the customer the shipping expenses. In 2013, the index was 55%. The Abcomm believes that the result can be a sign of maturity of national electronic market begins to show a logistics strategies. "Squeezed by higher costs, increases the number of virtual stores to pass on or share the cost of shipping with customers", says the organisation.
According to the survey, the percentage of electronic stores that offered free shipping on products that cost between $ 1 and 100 R$ fell by half. In 2013, 46% did not levy the cost of customers. Last year, there were only 26%.
An eye on cost savings, the Grupo Pão de Açúcar (GPA) started offering to the consumer the option of withdrawal of products purchased via the internet being held in one of the physical stores. The service is done by the company, a subsidiary of Cnova Casino group.
Rio-São Paulo
Put in place early last year, the index of purchases in this modality rose from 1% in January 2015, to 16%, in December of the same year, considering only the operations in São Paulo and Rio de Janeiro. "We believe this service offers strong growth potential for taking a new consumer behavior, which is increasingly scarce time to wait to order delivery at home," explains Director of operations and logistics of Cnova, Alexander Westphalen.
In the metropolitan region of São Paulo, for example, the average time of delivery of purchases over the internet rose from three days in 2013, for four days last year, according to the Abcomm.
Called "remove easy" Cnova service came to register 30 1000 requests, on average, per month in 2015. Currently, more than 1000 1.3 Grupo Pão de Açúcar stores-among them the flags Casas Bahia and Ponto Frio-already offer currently this modality.
"After consolidating the culture of buying over the internet and withdraw in the physical store, we work to further expand this service throughout the year in different regions of Brazil," Westphalen.
Trend
Salvador, the Abcomm, believes that the direct withdrawal by the consumer model is a global trend practiced too much in markets such as the United States and Europe.
"When consumers start to see the advantage in terms of price, he will choose to withdraw the product," opines.
Amazon, for example, works in American territory with the parcel shops. At no cost to the consumer, the company offers customer option to remove the product purchased in a shop partner, you can be even a bakery near our House.
"From the point of view of the store is very interesting because it has the same routing of deliveries, already knows will be those same points for the deliveryman. Facilitates and reduces the costs, "explains Salvador. "The return to the partnerships is the flow generated by the client that is going to remove the product," continues. In addition, the President of Abcomm says delivery times have decreased since the logistics of Amazon has predetermined strokes due to the parcel shops.
"It''s only a matter of time to get in Brazil," he says.