Import Exchange Manager for production of Led lamps

The owner of a distributor of lamps had to recreate the company not to close the doors. Last year, with the flattening of the market and the dollar too high, the importer of lamps decided service directly customers. The company, which had sales of R$ 700 1000 per month, saw its sales fall to 29 1000 R$ monthly sale of Chinese lamps.
To survive, the businessman José Luiz Of Angelino Son changed the focus of the business and began manufacturing fixtures. He hired an electrical engineer to develop lamps with PVC structure and high electrical resistance.
The first product was a pendant, which is used in auto body shops. It was the biggest success: 30 1000 pieces sold. With a new road opened, the entrepreneur has created other 50 fixtures: models for warehouses, offices and residences.
José Luiz made an investment of R$ 200 1000 in moulds and stock. On average, the products were 30 percent cheaper than those imported. The entire structure of the luminaires is made in Brazil and only Led lamp comes from China.
José Luiz entrepreneurship stimulated the domestic industry: businessman outsources virtually all production. It employs 17 companies, all small, who work and generate employment. The entrepreneur has sold more than 150 1000 luminaires.
An eye on energy saving, Marcela, who is Manager of Gengo a gas station, for example, put 32 fixtures on the roof of the stand. In addition to decrease the value of the electricity bill, the clarity helped increase the movement at the gas station.