Drop in confidence crisis habits change consumer priority

The Brazilians '' confidence had new fall, closing 2015 with 76 points. At the beginning of the year the index was 88 points, according to Nielsen. In the country, 93% of respondents said they are living in a period of recession. For the next 12 months, only 13% of Brazilians say the country will not be living in a recession, against 62% say Yes. Regarding prospects for jobs in the near future, 40% believe they will be bad, 41% not as good, 13 percent good and 4% excellent. In Latin America, the indicator stood at an average of 83 points during 2015, showing a wide difference of 14 points below the global index (97).
Surplus Resources
For Brazilians who can cover all the expenses monthly, 38% family intends to pay off debts, credit cards and loans with the remaining money. Entertainment outside the home appears in second position with 36%. The ranking of priorities of Brazilians is completed by spending on new clothes (26%), travel/holiday (26%) and products with new technology (20%). However, 16% of respondents stated that they do not have surplus resources to spend. "The Latin American consumer comes changing their consumption habits to buy cheaper brands, save and pay their debts," says Luis Arjona, leader of the Nielsen to Chile and Brazil.
Ways to save
With the 2015 economic scenario, the Brazilians also are changing their habits in time to save money. Save on gas and electricity bills was the main action that Brazilians gambled to save, with an increase of 4 points from beginning to end of the year. But he had greater growth between the five was the replacement of spaced form technologies, adding 6 points by the end of 2015. Another strategy that has also had a considerable increase in 2015 was the exchange of food cheaper brands, with 7 points.