Phonup enter in Brazil focusing on used

São Paulo-still very powdered and without major playeres, purchase, sale and repair of smartphones just won a competitor of weight: the Phonup. With an ambitious expansion plan, the company wants to open a unit every 50000 inhabitants.
To achieve this goal, the company will act through franchises, and hired Global Franchise consulting to negotiate with Brazilian investors. "In Brazil, the investment is of 150,000 reais to 250,000 reais to mount a store, while, to mount a kiosk, the value is between real 75000 90000 real", says the Director of Global Franchise, Paulo Cesar Mauro.
The company''s decision to enter the Brazilian market was not without reason. According to a survey of the National Telecommunications Agency (Anatel), Brazil reached the mark of more than 250 million mobile phones this year, which represents an average of 120 cell phones per 100 inhabitants.
In addition, according to the latest IDC consulting swing, released last week, the sale of smartphones in Brazil grew back after five quarters of falling. Between the months of July and September were sold 12,550,000 country device 11,130,000 of smartphones and 1.4 million feature phones (conventional devices, without operating system). This number is 7.2% seen in the same period of 2015 and 4.2% higher in comparison with the second quarter of 2016. Of the total sold in the period, 4.5% 95.5% are iOS and Android.
Billionaire market
In addition to the high sales, which shows the strength of this market, a recent study done by Deloitte shows that the market of smartphones used moves $17 billion in the world. Adding about of 120 million handsets sold. "The average price per unit is $140, and is something that hardly anyone saw until now," says the Phonup, through the note.
The company, founded in 2009 by Gerardo Saju, began selling the virtual-mode devices and, back and forth, expanded its portfolio with new services and, in 2014, joined the franchise model in Italy. Today, the company has ten units in Italy, one in England and, in less than three years, has sold more than 30000 smartphones used and repaired more than 10000. According to the company, the average annual sales of a store in Europe are the 625,000 euros, with net profitability of 15%.