Only 10% of consumers Are loyal to Brands

A survey conducted by ICLP, a company specialized in strategies for consumer loyalty, analysed the psychological similarities between people''s relationships with the brands and pointed out ways for retailers to improve the level of loyalty of customers. The result shows that most Brazilian consumers keep a relationship less committed to their favorite retailers-only 10% of them maintains a relationship of devotion with their favorite brands, considered the most favorable and lasting for the retail brands.
The study, which was done globally with more than 7000 people and included the participation of 756 Brazil consumers, was conducted in partnership with professor Ron Rogge, University of Rochester (USA), expert in the dynamics of relationships. They assessed experiences with friends, lovers and spouses, as well as their relationships with brands from seven relationship criteria: recognition, rewards, reciprocity, reliability, respect, trust and communication.
Check out the search results: 62% would buy more if rely more on trademarks;
68% of consumers buy more if they were treated with more respect;
71% of Brazilian consumers buy more if there were rewards.
72% of consumers buy more if the brands to communicate better;
77% of them buy more if retailers use their data to understand their individual needs and requirements;
95% of customers would recommend the brand devotees to third parties, highlighting the importance of Word of mouth.