Danone must close this year with sales lower than the projected

The French company has revised down the expected global sales growth for 2016. Danone does not point specific number, but it states that will not achieve the initial projection, which was 3% high 5%.
Among the factors that led to the revision, are worsening the conditions in markets such as the Spanish and the performance of Activia. According to the company, the implementation of the new brand identity in Europe has been well received by the public. "However, the local execution plans are being reviewed and teams have already begun to deploy them country by country," said the company in a statement.