Supermarkets Design Real high at the end of the year

According to the research of the Brazilian Association of 2016 Christmas Supermarket (OPEN), the Brazilian supermarket sector projects growth of 0.67 percent in end-of-year sales, compared with the same period in 2015. According to the survey, entrepreneurs in the sector expect their sales in nominal high order of 9.56%, however, prices should present a variation of average 8.63%. "We believe that the traditions of Christmas and new year''s Eve will influence consumers to purchase more items in supermarkets, and thus the results of the end of the year. The time has always been the best for our industry, and we hope that it is confirmed, "the President of the Open, Fernando Yamada.
Entrepreneurs Predict High sales of soft drinks and Beers according to the survey, entrepreneurs in the sector believe that the soda and beer are the items that will have better result in real sales, 4.43% and 4.08 percent respectively. Then the frozen chicken with high of 3.66% and, finally, the frozen fish, with an increase of 3.19%. On the other hand, national wines presented fall of 1.05% sales prospects compared to 2015. In addition, the typical products of the Christmas and new year''s Eve, the dried fruit (2.68%) and Panettone (2.12%) lead the sales projections of the supermarket. However, the Turkey, bird very consumed at Christmas, recorded a drop of 1.55 percent on expectation of sale in about 2015.