Recession hangs Christmas orders

Christmas for the makers of home appliances and electronics, which typically occurs in October, due to the orders made by trade, this year has been delayed. With inventories still high in retail and industry and an unfavorable sales Outlook at the end of year, the stores are doing applications the eyedropper. The result of this greater caution appears in the rhythm of production from factories of the free zone of Manaus (AM), which concentrates the production of audio and video devices. Today the industries of the polo, which in normal times would be working full steam, occupying about half of the production capacity, according to the President of the industry Center of Amazonas State (CIEAM), Peter Wilson. Almost no companies hired temporary workers to the end of the year.

"The demand of products for Christmas didn''t happen. This is the first time in 25 years to witness it, "says the President of CIEAM. Typically, says Peter, the workforce in industries grows between 6% and 7% from October to January to meet the increased production. In addition to not hire temporaries, the employment of workers who take up regular slots free zone industries gave reverse. The electronics segment, which closed with 2015 41200 employees, had this August 31400 workers, according to the Superintendency of the Manaus free Zone (Suframa). The State also found that there are companies that have reduced shifts.

Another sign of weakness of the activity appears in the quantities manufactured products, which fell in almost all electronic segments. From January to August-the last data available of Suframa, the volume manufactured air conditioners split retreated 60% as compared to the same period in 2015. In the microwave oven, the retraction was 40% and item entities regarded as the flagship line of consumer audio and video, the fall was of 20%, on the same basis of comparison. Day by day. An Executive at a major industry confirms that retailers are buying the products "day by day". According to him, the storekeepers look on Black Friday, the retail megaliquidação scheduled for last Friday of this month, the opportunity to relieve the stocks that are elevated in the shops.

In the opinion of Domingos José Alves, General supervisor of the 100 Stores, the accumulation of stock is in the industry. "We are buying according to the need," said the Executive, who heads a network of retail stores specializing in furniture and 243 electronics. ADAM account that this year commissioned a volume of products equivalent to the request made at the end of 2015. According to him, his network was the only one who, until now, made the schedule of purchases to the end of the year, according to industry reports. Sought, the network Magazine Luiza, appliance maker Electrolux and Samsung Electronics, they said, had no spokesman available to speak on the subject. Whirlpool, owner of the brand Brastemp and Consul, claimed it is in quiet period because of the process of delisting in Brazil.