Sixth largest exporter in the country, JBS wants to invest now in the import. The idea of company, who leads sales of beef abroad, is offering special cuts of imported directly to retail, taking advantage of the growing interest of Brazilians by so-called "premium" products. At first, they will reach the shelves of the supermarkets Brazilians cuts of meat made in the United States. But it is already defined in the expansion of the portfolio to offer meat from other countries in which there is operation, such as Australia. The decision to enlarge the investment came in with the opening of the US market for brazilian meat, made official in August. The agreement had the effect of opening up the local market for beef produced there. JBS executives considered it was possible to make a profit at both ends, as the company dominates the production of bovine meat in Brazil and in the United States.
Still under review the establishment of a specific brand for imported from JBS, which owns in Brazil of Friboi and Seara. The company maintains a parruda import operation, despite being little known. Approximately 2,000 tonnes of food-between meat, vegetables, and fish-are brought from abroad every month. Distribution, however, is limited and primarily serves the restaurants. It is common that the owners of these establishments to buy brazilian meat and, as they become customers, request the supply of other product types. With that, the JBS became, for example, one of the largest importers of frozen potatoes, with 6,000 tons a year.
I LIKE THE CUSTOMER
A specific Board to deal with the new business was created. The plan is to boost sales of imported into Brazil and, at the same time, make JBS more selective. "We will put less effort in that is not meat," says Listoni Bethlehem, Director of the Division. Last month, executives went to the State of Colorado (USA) hit the formats of the cuts. The meat will go through a special process before being sent back to Brazil, where consumers have a predilection for more uniform cuts. At first, will be sent traditional barbecue cuts: picanha, Flank Steak, top sirloin complete boob and rib. According to JBS, sales will begin "soon". At the time, the company is in the final stages of organizing documents and labelling procedures.
OF NICHE
To have factories in 18 countries, JBS is the company in a better position to exploit the rich vein of imported, still considered niche. The Brazil is one of the biggest consumers of beef in the world, but the foreign production has only 0.5 percent of the market. "We have this space almost unexplored in the gourmet segment, which is attended by imported. The Brazilian producers have recently started investing, "says Antonio Camardelli, President of Abiec, which represents meat exporters. To give breath sales, JBS bet on its network of consumers. Are accredited establishments 96000. At least 65000 make requests every month.
X-RAY
JBS
R$ 160 billion turnover
Producing beef, swine, sheep and chicken, leather,
biodiesel and other
Number of employees
230,000
Brazil Presence
and other 21 countries
Seara marks, Friboi, Swift, Pilgrim''s Pride, Moy Park and other
Main competitors
BRF, Minerva
ABRAS
Related products
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